Creation of a promotional booklet for Lenovo’s education offer
At the beginning of 2021, Lenovo, the world’s leading PC manufacturer, called on evea to promote its educational offer, which is part of the French Ministry of Education’s revival plan. An opportunity for the agency’s graphic department to display the extent of its talent through the creation of a brand new 8-page booklet!
The challenge
- Respect the right ratio of text to images to ensure ease of reading
- Respect the Lenovo graphic charter
- Synthesizing the content
- Print & web version
The keys to success
Efficiency! Lenovo provided us with a goldmine of information that we synthesized and prioritized to define the architecture of the final booklet. Then came the turn of the graphics department, which created a series of keyvisuals to illustrate the subject. The result: an 8-page booklet produced in just a few days, a satisfied client and a team filled with humility!
One more experience!
A 100% print project is quite rare… but not unpleasant for all that! We were able to rely on the good coordination of our web/graphic dream-team to take up the challenge and put another smile on our clients’ faces. When do we do it again?
